Wednesday 5 October 2011

iPhone 4S

I don't believe it's justified to be disappointed that an iPhone 5 wasn't announced yesterday rather than a 4S. The updated specs are worthy of the new release so it appears that what people really wanted to see was a newly designed enclosure. Perhaps this is understandable given that Apple is as well loved, for it's design output, if not more so, as anything else. Whether there was a new design or not the internal update would have been the same and surely that's what makes an upgrade an upgrade.

Easy to say in retrospect but a new enclosure design seemed unlikely with the iPhone 4 only being released last year. The redesign of the iPhone with iPhone 4 came 3 years after the original so to expect a new design after a single year is expecting too much. Despite their secretive nature, perhaps Apple would do well to set certain expectations to prevent disappointment and allow people to concentrate on what has been released instead of what hasn't. On the other hand Apple promised or hinted at nothing so it is as much the critics, pundits, prediction makers that whip up the frenzy of possibility. At least now this release is out of the way the likelihood of a new design next year will be greater, at which time we can complain about the insignificant technical advances.

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